Jonathan Wells of Morgan Motors

When Only Motors went to the Morgan Motors factory recently, we met up with Jonathan Wells, Morgan Head of Design.

He told us about the processes used in designing modern Morgans. Cutting-edge technologies like computer aided design (CAD), 3D-modelling and laser scanning are all used in the creation of a new Morgan. But those techniques have to be balanced against the natural materials and traditional craftsmanship used in the cars’ construction.

Jonathan also highlighted the importance of the personal touch at Morgan, which allows customers to tailor their car to their exact requirements. They can even visit the factory to see their car being built and meet the people doing the work.

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