Marketing

Since inception in 2007 Kapang has provided clients with innovative, accountable and measurable media services that deliver exceptional results

Our business is constantly evolving in order to enable our clients to stay ahead of their competitors. By being flexible and adapting to our clients needs we can maintain a solid sales campaign that is constantly optimised to reflect market conditions, competitor pricing and promotions.

Our relationship with our clients is critical to our ability to deliver the exceptional standard we aim to maintain.

We provide five core services each with their own dedicated team where we focus on training, development and investment in toolkits.

= Search

We have the expertise and the technology to revolutionise your PPC campaigns and SEO program on all search engines, mobile and web platforms.

= Social

Engagement and measuring value is the challenge.  The Kapang specialist social marketing division is delivering measurable results, check out Kapang Social Media

= Media

We focus on delivering performance media solutions that also build brand equity across web and mobile platforms. Our toolkits empower our media optimisers.

= Conversion

Understanding the user experience (at all points of contact), along with the design and build skill-sets we have enables us to improve sales.

= Analytics

Our toolkits empower our strategies and channel planning – we enable our Clients to leverage engagement to action through our analysis tools. Balanced search, social, media and conversion through analytics.

….Behind Internet Marketing

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of this method allows consumers to research and purchase products and services conveniently.  Therefore, businesses have the advantage of appealing to consumers in a way that can produce results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Almost all aspects of an Internet Marketing Campaign can be traced, measured, and tested usually requires the user to click on an advertisement or visit a website. A variety of methods, such as pay per impression (CPM), pay per click (PPC), pay per play (PPP)  and pay per action (PPA) can be adopted. Therefore, marketers can determine which solution is more effective.