Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]
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What leading UK broadcasters have done to mitigate the Covid-19 crisis
The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]
Read MoreAt This Time Of National Crisis, Public Service Television Has Never Been More Important
Bringing the country together has always been part of the responsibility of the BBC, director general Tony Hall writes. In among all the tragedies of recent weeks, so many stories of kindness, resilience and hope have emerged. The millions of people volunteering to look out for their neighbours and help […]
Read MoreCan commercial TV broadcasters ride the wave of the perfect storm?
As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]
Read MoreHow do broadcasters engage with viewers at a time of national importance?
Last year, at NAB Show, I wrote in the IABM Members journal about getting “up close and personal” – meeting old colleagues, getting quality face time with new prospective partners, signing up new customers – and how the broadcast world is moving towards interactivity.However, in just a matter of weeks, […]
Read MoreLow latency makes ‘reporting from home’ a reality during pandemic
Broadcasters and their mobile teams are used to facing all sorts of challenges when reporting live from the field, linked to the remotest of locations, natural disasters or simply the presence of crowds putting pressure on local cellular networks. But the current coronavirus (COVID-19) pandemic may go down in history […]
Read MoreGoing beyond 5G
TVBEurope meets InterDigital Europe VP Alan Carlton on the road to 6G InterDigital started work on 5G as long ago as 2010 – well before anyone within the broadcast industry was even thinking about use cases. In 2020, the company will once again be well ahead of the curve, demonstrating […]
Read MoreTV industry feeling ‘devastating impact’ as advertisers slash budgets
The coronavirus has felt a “devastating impact” on the TV broadcasting industry with companies less willing to spend, claims a new report. Almost every company in the world has had to take steps in order to limit the impact of the coronavirus on their business, leading to most tightening their […]
Read MoreA sea-change for the broadcast world
The arrival of 5G marks a sea-change for the broadcast world, especially for companies like NEP that serve the live and remote production industries. “It’s already here, and NEP is already using it,” says Donald Begg, director of technology, Major Events, NEP UK. “5G offers the ability to have download […]
Read MoreBritish public no longer give a fig about on-air swearing, Ofcom says
Complaints about cursing halve in five years, with viewers more concerned about racism and sexism Swearing on air is no longer offensive to the British public, the television and radio regulator has concluded, after finding that complaints regarding on-air cursing have halved in five years. Ofcom research found widespread agreement […]
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