The coronavirus has felt a “devastating impact” on the TV broadcasting industry with companies less willing to spend, claims a new report. Almost every company in the world has had to take steps in order to limit the impact of the coronavirus on their business, leading to most tightening their […]
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Eastern European OTT revenues are expected to reach $3.58 billion in 2025, almost triple the $1.41 billion recorded in 2019, according to Digital TV Research. The study of 22 Eastern European countries found that Russia will account for 40 per cent of the region’s OTT revenues by 2025, with Poland generating […]
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Channel 4 has outlined its plans to deal with the economic impact of the Coronavirus on its business that include reducing the content budget by £150m, furloughing 10% of staff and board member pay cuts. Channel 4 is dependent on advertising and predicts that the TV ad market is set […]
Read More A new report from Enders Analysis has warned the UK’s commercial TV sector faces a “bleak future” unless the government intervenes.
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UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’. Newsbrands are expected to lose £50 million in advertising revenue over the next three months, as numerous ads are prevented from appearing alongside […]
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