Post Tagged with: "services"

OTT video service

SVOD: how much is too much?

Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs. Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms.  Netflix and Amazon Prime […]

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Subscription Fatigue Raising Tolerance for Streaming Ads

The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]

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Viewers expect rules for streaming services to be the same as broadcast TV

A study by the regulator Ofcom into viewer expectations in the digital world has found confusion over the rules that apply to online catch-up and subscription services where the platforms have access to programmes previously shown on broadcast TV. Participants expected programmes previously screened by broadcast TV to be covered […]

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