Post Tagged with: "viewers"

Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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swear Jar

British public no longer give a fig about on-air swearing, Ofcom says

Complaints about cursing halve in five years, with viewers more concerned about racism and sexism Swearing on air is no longer offensive to the British public, the television and radio regulator has concluded, after finding that complaints regarding on-air cursing have halved in five years. Ofcom research found widespread agreement […]

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YouTube sees news content viewership increase by 75%

With the world battling the coronavirus pandemic, YouTube has revealed that viewership of news content on the site has skyrocketed by 75% in recent weeks. Speaking to Bloomberg Television, the Google-owned video site’s chief product officer Neal Mohan said that viewers are “trying to consume as much information around this […]

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Man on sofa watching TV

Live TV viewing up 64 per cent during lockdown

The Havas Media Group COVID-19 Media Behaviours Report has found that 64 per cent of people are watching more live TV than they did before lockdown. In the past two weeks, there has been a 22 per cent net increase in people watching VoD platforms, and a 16 per cent […]

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Streaming Soars in US Especially During Daytime, Conviva Says

Streaming viewing rose 26% in the U.S. from March 9 to March 23 as viewers stayed home to avoid spreading the coronavirus, streaming intelligence company Conviva reported. The increases were largest in daytime, with a 39% jump between 10 a.m and 5 p.m. as people streamed news, shows and movies. “The […]

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Viewers expect rules for streaming services to be the same as broadcast TV

A study by the regulator Ofcom into viewer expectations in the digital world has found confusion over the rules that apply to online catch-up and subscription services where the platforms have access to programmes previously shown on broadcast TV. Participants expected programmes previously screened by broadcast TV to be covered […]

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