Creating a TV Channel with Kapang

Where can audiences engage with Kapang?

Kapang is a device-independent CTV platform that offers traditional publishing simulcast streaming TV channels and Creating FAST Channels, using the traditional TV revenue model. Kapang is available on various devices, such as Amazon Fire TV, Apple TV, Apple iOS, Android TV, and more.

Kapang has added FAST PLUS to its distribution model options, to attract cable and satellite channels that want to stream their content over the internet. FAST PLUS leverages the advantages of FAST Channels, such as free ad-supported TV, linear programming, and connected devices. It also overcomes the limitations of FAST Channels, such as low ad revenues, limited content genres, and poor audience retention.

“FAST Channel Distribution is a key factor for any Streaming Broadcaster, and Kapang has made it easier for everyone by offering an EPG purchase, which replicates the satellite and cable TV services. You no longer have to wait for approval as a content provider, you can launch your channel and promote it to audiences within days and receive 100% of the revenues with 100% Ad-fill from the uniq1ue Kapang Backfill catalogue.”Jamie Branson – Founder Kapang

Kapang FAST Plus takes a smaller revenue share ….

Kapang FAST PLUS allows broadcasters to keep 100% of their advertising and sponsorship revenues, by paying a simple SaaS fee that covers all the essential services for streaming TV, such as transcoding, CDN, SSAI, ad-fill and platform distribution. FAST PLUS also provides broadcast-grade quality and reliability, as well as global reach and scalability.

How does Kapang solve the Creating a TV Channel problems?

Kapang FAST PLUS solve traditional FAST Channel problems by providing:

• • Pick a dedicated EPG and launch a channel in days with no FAST Channel selection process,

• • Retain up to 100% of the revenue earned from the chosen advertising agency, Kapang takes no revenue shares,

• • Launch a compatible channel within 7 days using Kapang or any approved third-party technology provider such as View TV, Wurl and Amagi,

• • Kapang will backfill 100% of all ad-pods for approved channels with a minimum floor price to make sure no slates are shown to viewers,

• • You can launch as many channels as you require subject to costs without having to convince Kapang that multiple channels should be deployed,

• • You are provided with 24/7 dashboard with earnings and audience data to curate your channel based on audience statistics.

How do I build a FAST Channel?

FAST (Free Ad-Supported TV) is a growing trend in the streaming industry, as more viewers are looking for free and convenient ways to watch linear content on their connected devices. FAST channels are similar to traditional TV channels, but they are delivered over the Internet and supported by ads. FAST channels can offer a variety of content, from movies and TV shows to niche genres and short-form videos.

If you are a content distributor who wants to launch a FAST channel in 2023, here are some steps you need to follow:

FAST Channel Platform – Choose the right platforms to operate your channel

Choose a FAST platform. There are many FAST platforms available, such as Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDb TV, and Samsung TV+. Each platform has its own requirements, features, and audience. You need to research the market and find the best fit for your content and goals. Some platforms may offer exclusive deals or revenue-sharing models, while others may allow you to distribute your channel on multiple platforms.

FAST Channel success is based on content

Create your content library. You need to have a large and diverse content library to fill your FAST channel with engaging and relevant programming. You can use your existing content assets or acquire new ones from various sources. You can also create original and exclusive content for your FAST channel to attract more viewers. You need to ensure that your content is high-quality, compliant with the platform’s guidelines, and localized for different regions.

FAST Channel curation and scheduling are important

Schedule your content. You need to create a broadcast schedule and a program schedule for your FAST channel. A broadcast schedule defines the overall structure and theme of your channel, such as the genres, categories, and time slots. A program schedule defines the specific titles and episodes that will play on your channel at any given time. You need to balance your content mix, frequency, and duration to optimize your viewer retention and ad revenue.

Promote your FAST Channel using various marketing techniques

Launch and promote your channel. Once you have your content ready and scheduled, you need to launch your channel on the chosen platform(s) and start streaming. You also need to promote your channel to your target audience using various marketing channels, such as social media, email, website, or cross-promotion with other channels or platforms. You need to create a unique brand identity and value proposition for your channel and communicate it effectively to your potential viewers.

“Should I launch a FAST Channel?”

Launching a FAST channel in 2023 can be a rewarding and profitable venture for content distributors who want to reach a wider and more engaged audience. By following these steps, you can create a successful FAST channel that delivers high-quality content and ads to your viewer