LaLiga FAST channel launches August 2023. The Spanish football league organisation has launched its FAST channel on LaLiga+ on FAST platforms in partnership with The Channel Store.
LaLiga+focuses on bringing multiple and varied sports competitions to the Spanish audience, including broadcasts of international football events such as Copa Libertadores, CONCACAF Gold Cup,and the Asian AFC Champions League. The new channel will also feature matches from other important national championships such as the Brazilian Brasileirao, Peru’s Liga 1, the Austrian Bundesliga and Taça, the Portuguese Cup.
The channel includes other sports and competitions such as the ASOBAL league, LEB Oro league, European Volleyball Championship, Volleyball Champions League, Sail GP and the Spanish Petanque Championship.
The Channel Store, a leading European company in the creation, distribution and monetisation of FAST channels, in collaboration with LaLiga, is in charge of the distribution and monetiisation of the channel on the major Spanish FAST channel platforms, namely Tivify, Samsung TV Plus, LG Channels, Xiaomi, among others.
“The joint project between LaLiga and The Channel Store is just the start of a collaboration that will extend over time with new projects and content channels, as well as innovative distribution and monetisation formats,” added The Channel Store.