Launch a Broadcast FAST Channel within a few days, making it available to viewers across the UK and USA. Audiences using Kapang and its broadcast partners can choose subscription or FTA ad-funding business models.
Kapang does not judge or balance FAST Channels like other platforms, and it certainly does not change its mind. If you want to launch a channel, we provide a 48-hour onboarding process from SRT or content via Playout so you can be broadcasting within a few days or sign up for our integrated OTT TV Playout.
Launch your FAST FIRST channels on Kapang, we can then distribute you to more than 200 platforms, making your HD or 4K channel available to more than 200m homes across the UK & USA.
Your channel will be available across apps, web & the Kapang Box.
Key Broadcaster Benefits... on Kapang
FAST Channel Business Model Example:
Example: A typical FAST Channel broadcasting to 10,000 people per day who watch for an average of 30 minutes with a break pattern of 4 breaks equispaced (+/-12 Mins) at appropriate content storyline break points =
Average Number of Hours watched per year =
Number of advert opportunities @ 24 x 30-sec ads/hr =
Average Ad revenue per advert =
Total Revenue available per Year =
10,000 viewers =
10,000 x 0.5 mins x 365 days = 1.825m hours/year
1.825m hours x 24 ads/hour = 43.8m ads/year
$18.10 CPM (CPM = per 1,000 Ads or $0.0181/ad)
$18.10 CPM x 43.8m ads/year = $792,780/annum
Est Revenue $792,780
(Average earnings of $0.43/hour with average costs of $0.10/hour)($6.60/viewer / month revenue generation)
NOTE: Subject to Channel Brand, Content Grade & Marketing Budget
Launch your channel FAST across the UK & USA within a few days.....
How much does it cost to Launch a FAST Channel?
Kapang is an independent platform that runs across all video devices providing a traditional broadcast business model that is sustainable for content creation & content commissioning investments. Rebuild, or launch a Simulcast Broadcast TV Channel using Cloudie TV OTT Playout or Broadcast CDN FAST Channel CDN
FAST Channel Questions and Answers:
How much revenue will my FAST Channel generate?
Kapang is unable to guarentee revenues to channel owners. The Channel Brand, the content selected and the curation are the three main factors in how many hours a channel is watched and these areall in your control.
Example: If you had 300 hours of disney content on a channel called “Lego TV” then this will most certainly earn alot more revenue than a POD cast channel with an unknown brand.
How does a FAST Channel earn revenue?
A FAST Channel earns revenue by making regular advertising breaks available within each hour broadcasted via SCTE markers. The Live Streaming CDN will then offer these breaks across a number of advertising agencys who will bid to be placed within your ad-break with the highest bids winning and being placed on a per-viewer basis.
Based on 4 ad breaks of 3 miniutes per hour (12 Minutes of Ad/Hr) a FAST Channel will earn $0.25 – $1.00/hour watched.
e.g. If 10,000 people watch for 2 hours per day, Kapang will deliver 600,000 hours of viewing. So the channel would usually earn between $150k & $600k per month.
Can I broadcast around the world?
Kapang is available in the UK and USA, although soon to be available in 12 countries across Europe, Australia, New Zealand, Canada, Mexico and Brazil.
We can broadcast your channel in any country if your content rights allow and there is advertising inventory available within your genre.
How do I schedule my FAST Channel?
If you have your own playout solution then you continue to schedule as you have been and simply send us a Primary & Secondary SRT feeds to one of our global broadcast centres.
Can Kapang fill our available Ad Pods
Kapang has some key partners who fill ad-break ad pods in the UK & USA. Although Kapang does not commit and underwrite the filling of advertising wehave a track record of filling 100% using our direct advertising deals.
Can you do a revenue share model only?
A revenue share model with no technology fees is vailable via our content partners View TV FAST Channels Network. The revenue share is based on a content deal only with the name of the channel chosen by View TV via a third party brand or internal brand. If the content brand is strong and had an existing social following and value then this will be considered.
Parties looking for revenue share deals for Curated Playout or from inferior technology playout providers will be rejected as our experience shows that they will certainly perform badly and not justify the technology and effort investments.
All third-party playout companies wanting to buy an EPG only can buy 100% of the ad breaks for $0.12/hour watched using their own technology fees.
Content companies that do not want a FAST Channel:
Can I monetize video content but not run a channel?
If you are a content owner, Content creator or content commisioner who wants to take part in the FAST revolution without owning and operating a Broadcast FAST Channel then Kapangs Sister company, View TV, is producing channels with 70/30 NET revenue share to bring together content companies to produce sustainable content ecosystems FAST channels.
Contact View TV Studios – https://viewtvgroup.com
How will my content make money?
All content owners can provide content to go onto FAST or on our AVOD & BVOD platforms giving 70% of net revenues back to the content onwer as a fair and sustainable revenue model.