Kapang TV – what is it?

Kapang is a TV platform for the new decade. It leaves all other solutions behind – in every way; cost, revenue, simplicity and reach.

Why is Kapang replacing traditional TV?

Television has traditionally been broadcast using transmitters dotted across the country with each household picking up the signal via a roof mounted aerial or via a satellite signal and aerial or through a cable service to a set-top box. These services are either free but with advertising and/or on a monthly subscription.

The TV picture is usually viewed in standard definition (SD) and some channels provide high definition (HD) but, using traditional means of transmission, the higher the definition the greater the cost of transmission and therefore cost to the subscriber and especially on a satellite service. However, there is a growing demand for higher definition, to 4k and even 8k but the costs of traditional transmission (and subscription), would be prohibitive due to the amount of bandwidth required and its scarcity.

Traditional services are expensive to set up and maintain due to the dedicated hardware involved in the end to end solution. It is therefore only financially viable for public service and large commercial broadcasters with substantial audience numbers. These traditional broadcasters also depend for their dominance, on indirect audience measurement; BARB, which is now outdated and does not provide a level playing ground for audience measurement given the diversity of media, such as video on demand (VOD), TV catch up services and other dedicated solutions such as Netflix and Amazon prime.

What does Kapang give the viewer?

Kapang has conducted research on TV channels across ten countries and has found that audiences want HD as a minimum and are beginning to expect 4k and 8k premium channels, such as sport and movies to be available.

Kapang provides a traditional broadcast TV service but utilises the increasing availability, speed and ‘everywhere’ appeal of the internet to get HD and higher definition to the viewer via a standard home broadband solution. Kapang can deliver an unlimited number of channels to any country in the world. This service includes live, scheduled and VOD service and radio that can be enjoyed on any internet-connected device from smart TVs to smartphones, tablets, computers and set-top boxes – all at 4k definition, which has 4 times more detail and therefore picture clarity, that HD.

In essence, kapang has demolished the limitations of a traditional TV service to provide a better user experience and because the broadcast overheads and transmission costs are a fraction of a traditional service, the cost to the channel and subscriber will plummet. The kapang broadcasting model has been built around four key elements; Content, Audience, Revenue and Technology.

Kapang: Content and Channels

Kapang’s content strategy allows any reputable content owner to broadcast as a channel if compliant with the kapang broadcasting guidelines for any particular country. Due to the flexibility and the low cost to entry, kapang opens up the ability for niche and hyper-niche channels such as Pottery TV, Gardening TV and Real Tennis TV without the topic having to feature on a broad-based TV channel. This prevents an hour-long niche show being lost within other, more mainstream genres.

Content can be uploaded and shown on kapang at the 8K high-resolution format and then targeted as on-demand content or scheduled with other content to provide a live linear television channel with full EPG scheduling, all from someone’s kitchen table, much the same as amateurs do with Youtube.

Kapang: Pools Audiences

Anyone with knowledge of launching an e-commerce website will know that the hardest part is to get people to know you are there in order to get sales. TV is no different. Television and video trades on views, many people measure this in hours much the same as kapang does. 100,000 people watching a channel for 4 : uld equal 400,000 broadcast hours. We will notify audiences across all channels of availability of new channels to pool the viewing audience.

Kapang has produced an EPG similar to that of an existing cable or satellite broadcaster. Our EPG is a directory of the available channels, by genre and provides the viewer with a single point from which to navigate to all channels and having one interface to all devices, there’s no need to switch between devices, or apps on that device. The EPG is specific to each country however, but common content could appear across multiple countries.

Kapang: Revenue Tools

Kapang has a few unique ways of monetising content and making it easier for the audience to view content at the most appropriate cost and with the minimum number of interruptions from advertising.

Kapang is a programmatic advertising platform, which enables any channel to deliver high value adverts, even for the smaller audience numbers on niche channels. This is similar proposition to that of niche glossy magazines, where adverts are precisely targeted to the niche audience rather than showing cheaper, broader-interest adverts that would be relevant to a much wider range of viewers, the scatter-gun approach.

Kapang trades and delivers a different much more relevant advert break to each viewer that is perceived as informative or entertaining in relation to ‘scatter-gun’ adverts. More importantly, because the revenues from targeted, niche adverts are substantially higher, the channel owner does not have to show as many adverts to make a profit. Obviously, less adverts also means an enhanced user experience.

The kapang revenue tool can also provide pay per view, subscription and ad-free subscription channels as appropriate.

Kapang: The Technology

Kapang technology is cloud-based, in the kapang cloud. Traditionally cloud-based hardware is expensive due to its capital cost, long payback period and associated service costs. Bandwidth is one of these high costs, transporting data in and out of the cloud has a high cost and is financially unviable for broadcast TV as it burns data at 50 times that of a standard website.

Kapang has a solution; by building a ‘broadcast cloud’ where all of the channels and customers transact and share programmes and channels within our secure private network, reducing the amount of data travelling over public internet.

Now that kapang has finally developed its own home and business broadband service, we could see homes being linked to the kapang cloud first, with kapang provide secure and fast internet access as part of the overall deal.

Kapang technology allows companies to launch channels fast and without capital outlay and in a matter of days and the viewers can watch on any video device, 24 hours a day anywhere in the world, broadcast rights permitting.