Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs.

Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms. 

Netflix and Amazon Prime Video continue their charge, with Netflix announcing today that they have added almost 16 million global subscribers during March’s lockdown, but they’ve been more recently joined by BritBox and Apple TV+ at the back end of last year.

Graph showing SVOD Service Use
SVOD Service Use

And Disney+ had some extraordinary planning “luck” in launching their UK service at the start of lockdown week. Globally it has already achieved a whopping 50 million subscribers.

Right now everyone is desperate for content to fill the additional TV time we are all finding ourselves with. But once the lockdown is lifted it will be interesting to see what services remain in the homes. Will we keep them all, or do we have an upper spending limit, particularly in these complicated times.

News from Mediatel